Object Tax

Software companies spend a fortune persuading people that their software will make them more productive and then they cut the legs out from under their own claims by licensing fees that make no sense.  When you charge by the person, the object in the directory, and so forth you create a powerful incentive for a company to avoid using your product in a way in which they obtain maximum value.   You limit the productivity of your software and because of this the actual costs are much higher.  Marketing and sales executives at many firms don’t understand what it is they sell much less the impact of their pricing models.   When you’re driven by making your quarterly numbers, pricing structures like this seem wonderful.


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